Amazon will target keywords and products that are similar to the product in your ad.

Choose keywords or products to target shopper searches and set custom bids.

We’ll raise your bids (by a maximum of 100%) in real time when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale.

We’ll lower your bids in real time when your ad may be less likely to convert to a sale.

We’ll use your exact bid and any manual adjustments you set, and won’t change your bids based on likelihood of a sale.